What we see auditing UK business websites
The signals really do look messier than anyone expects when you test UK sites the way an AI does.
We test your visibility across the platforms your customers already ask
When we audit UK sites for AI visibility, the same problems show up again and again. Here’s what we typically find — illustrative until our full dataset is published.
of UK internet users now use ChatGPT (≈1 in 5)
people used AI tools in the UK in a single month
of UK AI-tool time is spent on ChatGPT
organic CTR drop on AI-Overview queries
paid CTR drop on those same queries
year-on-year growth in UK ChatGPT usage
Independent UK/industry figures (2025–26). Our own Greater Manchester audit dataset is in progress — we’ll publish it, clearly labelled, when it’s ready. We never present estimates as our own findings.
Sources: MarGen UK AI Search · Seer Interactive · Ahrefs
Most of it is quietly self-inflicted
Nobody sets out to confuse an AI. It happens when your website, your Google profile and a few directories all say slightly different things about the same business.
Curious which side of these you’re on?
A free audit tells you exactly, across all six platforms.
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